Evelyn Marques Explains the Power of Affiliates on Social Media

Evelyn Marques, founder of StarLive Shop, explains the power of affiliates on social media, highlighting that having millions of followers doesn't guarantee sales. She emphasizes the strength of digital creators lies in their ability to connect with their audience and create engaging content.

This shift in the influence market is significant for social commerce as it changes the way creators and brands approach marketing and sales. The focus is now on building meaningful relationships with the audience, rather than just accumulating followers, which can lead to more effective and sustainable sales strategies.