Everyone’s an influencer agency now. That’s the problem

A recent article from Roastbrief US discusses the issue of everyone becoming an influencer agency, highlighting the problems that arise from this trend. The article suggests that the proliferation of influencer agencies has led to a saturated market, making it difficult for brands to navigate and find authentic partnerships.

This trend matters for social commerce as it affects the way brands interact with influencers and the overall authenticity of influencer marketing. As the market becomes increasingly saturated, brands must be more discerning in their partnerships, and influencers must find ways to differentiate themselves and provide value to their audiences. This shift has significant implications for the social commerce landscape, particularly in the realms of creator-led commerce and affiliate marketing.