EXPLAINED | Instagram Wants 90 Minutes of Your Time. Should YouTube Worry?

Instagram is aiming to capture 90 minutes of users' time, which may pose a threat to YouTube's dominance. The article discusses the implications of this goal and how it may affect the social media landscape. The news is happening globally, with Instagram being a widely used platform across the world.

This development matters for social commerce as it indicates a shift in user behavior and platform priorities. As Instagram strives to increase user engagement, it may lead to more opportunities for creators, businesses, and advertisers to reach their target audiences. The increased focus on user time spent on the platform could also lead to new features and tools for social commerce, such as enhanced shopping experiences and more sophisticated advertising options.