With the explosion of livestream selling, consumers need to be protected by transparent information.

In Vietnam, the rapid growth of livestream selling has raised concerns about consumer protection, prompting calls for transparent information to be provided to buyers. As the popularity of livestream shopping continues to soar, regulators and industry experts are urging sellers to clearly disclose product details, prices, and return policies to avoid misleading consumers.

The need for transparency in livestream selling is crucial for maintaining trust and credibility in the social commerce ecosystem. As consumers increasingly turn to social media platforms for shopping, it is essential to ensure that they have access to accurate and reliable information about the products they purchase. This development highlights the importance of robust consumer protection measures in the rapidly evolving landscape of social commerce.