Expressions Agency to launch influencer marketing unit in Kenya

Expressions Agency is set to launch an influencer marketing unit in Kenya, as reported by The Star. This move is expected to tap into the growing influencer marketing space in the country, providing brands with opportunities to reach their target audiences through social media influencers.

The launch of this unit matters for social commerce as it highlights the increasing importance of influencer marketing in Kenya's digital landscape. With more brands looking to leverage social media to reach their customers, the demand for influencer marketing services is likely to grow, driving the development of social commerce in the country.