Expressions Agency to launch influencer marketing unit in Kenya

Expressions Agency is set to launch an influencer marketing unit in Kenya, a country with a rapidly growing influencer marketing industry. According to research by OdipoDev, Kenya's influencer marketing industry generated an estimated Sh1.07 billion in creator payouts in 2025.

The launch of this unit by Expressions Agency is significant for social commerce as it highlights the increasing importance of influencer marketing in Kenya. This development is expected to provide more opportunities for creators to monetize their influence and for brands to reach their target audiences, ultimately driving growth in the social commerce sector.