Facebook Opens Feed and Reels Ranking to Typed Requests

Facebook has announced that it is opening its feed and Reels ranking to typed requests, allowing users to have more control over the content they see on the platform. This move is expected to have significant implications for social commerce, as users will be able to customize their feeds to prioritize content from their favorite creators and brands.

The update is likely to benefit creators and brands that have built a strong following on Facebook, as users will be able to opt-in to see more of their content. This could lead to increased engagement and sales for these creators and brands, making Facebook a more attractive platform for social commerce. As a result, the update is a significant development for the social commerce industry, particularly in the context of Discovery Commerce.