Facebook tests Reels-first experience in India, putting full-screen video at app launch

Facebook is testing a Reels-first experience in India, where the app will launch with a full-screen video feature. This move is expected to enhance user engagement and provide a more immersive experience for users. The test is currently being rolled out to a limited number of users in the country.

The introduction of a Reels-first experience on Facebook in India is significant for social commerce as it indicates a shift towards more interactive and engaging content. This could lead to increased opportunities for businesses and creators to showcase their products and services through short-form videos, potentially driving sales and revenue. As a result, the move is likely to have a positive impact on the social commerce ecosystem in India.