Facebook tests Reels-first experience in India, putting full-screen video at app launch

Facebook is testing a Reels-first experience in India, which puts full-screen video at the forefront of the app when it launches. This move is likely an attempt to boost user engagement and compete with other popular short-form video platforms.

This development matters for social commerce as it indicates a shift towards more immersive and interactive content, which could lead to new opportunities for brands and creators to reach their audiences and drive sales. By prioritizing Reels, Facebook may be able to increase user retention and attract more advertisers, ultimately benefiting the social commerce ecosystem.