Facebook tests Reels-style full-screen video as it prepares new apps for sellers and creators

Facebook is testing a new feature that allows for full-screen video, similar to Reels, as part of its efforts to prepare new apps for sellers and creators. This move is likely an attempt to stay competitive in the social media landscape and provide more features for its users.

This development matters for social commerce as it could provide new opportunities for creators and sellers to showcase their products and services in a more engaging and immersive way. The use of full-screen video could also lead to increased sales and revenue for businesses using the platform, making it an important development in the world of social commerce.