Facebook will allow users to customize their news feed using AI

Facebook will be introducing a new feature that allows users to customize their news feed using AI, as reported by Mezha on October 14, 2026. This update will enable users to have more control over the content they see on their feed, potentially improving their overall experience on the platform. The feature is expected to enhance user engagement and interaction with the content that matters most to them.

This development is significant for social commerce as it can lead to more targeted and relevant content being displayed to users, potentially increasing the effectiveness of social media marketing and advertising. By allowing users to customize their feeds, Facebook may be able to provide a more personalized experience, which can be beneficial for businesses and creators looking to reach their target audiences. This can ultimately drive more sales, conversions, and revenue for social commerce platforms.