This festive season, India's job rush is arriving sooner, spreading farther and lasting longer

India's festive-season hiring is shifting towards longer-term roles, with employers starting recruitment earlier and expanding hiring beyond major cities. This change is driven by the growth of e-commerce and organizations seeking to retain talent beyond the peak season.

The trend towards longer-term hiring during the festive season matters for social commerce as it indicates a growing need for companies to invest in their workforce to meet increasing demand. This, in turn, can lead to more job opportunities and a stronger e-commerce ecosystem in India.