FICCI Frames 2026: Meta’s Arun Srinivas and Kusha Kapila discuss the changing creator ecosystem

Meta's Arun Srinivas and Kusha Kapila spoke at the FICCI Frames 2026 event, discussing the evolution of the creator ecosystem, its impact on social media, and the changing dynamics between creators, brands, and audiences. The conversation highlighted the need for creators to adapt to the shifting landscape and find innovative ways to engage with their followers.

The discussion at FICCI Frames 2026 underscores the significance of understanding the creator ecosystem for social commerce, as it directly affects how brands interact with their target audiences and how creators monetize their content. This evolving landscape presents opportunities and challenges for social commerce, such as the rise of influencer marketing, affiliate commerce, and shoppable content.