Flipkart leads festive influencer race on reach, Amazon wins on engagement: KlugKlug

Flipkart has taken the lead in the festive influencer race in terms of reach, while Amazon has won in terms of engagement, according to a report by KlugKlug. The report analyzed the performance of various e-commerce platforms during the festive season, with Flipkart emerging as the clear winner in terms of influencer reach.

This development matters for social commerce as it highlights the importance of influencer marketing in driving sales and engagement during peak shopping seasons. The fact that Flipkart and Amazon are investing heavily in influencer marketing suggests that social commerce is becoming an increasingly crucial channel for e-commerce companies in India.