Food Creator Profession, Second Only to Fashion in Terms of Business

The Food & Beverage sector in Italy has confirmed its position as the second largest sector for influencer marketing investments, with a stable share of 18% compared to 2025, and is only surpassed by the Fashion sector. This indicates a significant portion of the market share is dedicated to this area, showcasing the importance of food creators in the country's marketing landscape.

The stability and prominence of the Food & Beverage sector in influencer marketing investments highlight the potential for social commerce growth in Italy, particularly through partnerships with food creators. This trend matters for social commerce as it demonstrates the power of influencer marketing in specific niches and the opportunities for brands to engage with their audiences through relatable content creators.