Food creator: a profession with a turnover second only to that of the fashion industry

A recent report from Il Sole 24 ORE highlights the growing profession of food creators, which has become a significant industry with a turnover second only to that of the fashion industry. This trend is particularly notable in Italy, where food and cuisine play a large role in the country's culture and economy.

The rise of food creators matters for social commerce as it demonstrates the power of influencer marketing and the importance of social media platforms in shaping consumer behavior and driving sales. As food creators continue to gain popularity, they are likely to partner with brands and restaurants, promoting products and services to their large followings and further blurring the lines between content and commerce.