Former CNN executive Andrew Morse wants to take on YouTube with Phareo

Former CNN executive Andrew Morse is launching a new platform called Phareo to compete with YouTube. Morse's goal is to provide an alternative to the existing video-sharing giant, potentially disrupting the current social commerce landscape. The launch of Phareo is expected to happen in the near future, with Morse aiming to attract users and creators alike.

The launch of Phareo matters for social commerce as it could provide new opportunities for creators to monetize their content and for consumers to discover and purchase products through video. If successful, Phareo could challenge YouTube's dominance in the video-sharing space and create new avenues for social commerce and influencer marketing. This development is worth watching for its potential impact on the social commerce industry.