'From Gen Z To An 80-Year-Old YouTuber': Gunjan Soni On The Creator Economy | NDTV Exclusive

Gunjan Soni, an expert in the creator economy, shared insights on the diverse range of content creators in an exclusive interview with NDTV. The discussion highlighted the broad age range of creators, from Gen Z to an 80-year-old YouTuber, showcasing the inclusivity and vast opportunities within the creator economy. This phenomenon is observed in India, where the digital landscape is evolving rapidly.

The growth of the creator economy in India has significant implications for social commerce. As more individuals from different age groups and backgrounds become content creators, it opens up new avenues for brands to reach their target audiences through influencer marketing and sponsored content. This, in turn, can drive sales and increase brand awareness, making social commerce an essential component of digital marketing strategies in the country.