Gen Z from garage to sales via social media, entrepreneur creators grow on TikTok

A new generation of entrepreneurs, Gen Z, are leveraging social media platforms like TikTok to grow their businesses from humble beginnings, such as starting in a garage, to achieving significant success, including running a hair salon frequented by VIPs or boosting their family's agricultural business by 500% in 2026.

This phenomenon matters for social commerce as it highlights the power of social media in enabling creators and entrepreneurs to reach a wide audience, build their brands, and drive sales, demonstrating the potential for social commerce to democratize access to markets and create new opportunities for economic growth and development.