GGTK Holds TikTok Shop Brand Day for Korean Lifestyle Fragrance Brand 'hetras.', Sells Over 1,700 Units in 1 Hour
South KoreaLive CommerceTikTok ShopLivestream ShoppingSocial CommercePrtimes.jp · October 13, 2026 at 1:40 AM · Translated from Japanese
Global Growth, a Korean lifestyle fragrance brand, held a brand day event on TikTok Shop, featuring live commerce and celebrity live streams, which resulted in the sale of over 1,700 units in just one hour. The event featured popular items, including a 2500ml fragrance set, and users were able to purchase products at a discounted price, with some items selling out quickly.
The success of the event highlights the potential of live commerce and social media platforms in driving sales and boosting brand awareness. The brand's TikTok Shop account, which was launched in February, has gained significant popularity among users, demonstrating the effectiveness of social commerce in reaching and engaging with customers.