Gigi Hadid swears by this ‘unsexy’ beauty product from TikTok Shop: ‘That works’

Gigi Hadid has endorsed a supposedly 'unsexy' beauty product available on TikTok Shop, expressing her approval of its effectiveness. This recommendation comes from a well-known figure in the fashion and beauty industry, potentially influencing her large follower base on social media platforms.

The endorsement of this product by Gigi Hadid matters for social commerce as it showcases the power of influencer marketing on platforms like TikTok. Users trust recommendations from celebrities and influencers they admire, which can drive sales and increase brand visibility. This kind of organic promotion can significantly impact the success of products sold through social commerce platforms.