Gigi Hadid swears by this ‘unsexy’ beauty product from TikTok Shop: ‘That works’

Supermodel Gigi Hadid has endorsed a beauty product from TikTok Shop, revealing that even high-profile celebrities are drawn to the platform's offerings. The product, described as 'unsexy', has gained attention thanks to Hadid's public endorsement, showcasing the influence of social media on consumer behavior.

This development highlights the growing importance of social commerce, particularly the role of influencer marketing and affiliate commissions in driving sales. As celebrities and influencers continue to promote products on platforms like TikTok Shop, it is likely that social commerce will play an increasingly significant role in the beauty and cosmetics industry.