Good night, BTS Jin's sweet goodnight greeting

BTS member Jin posted a goodnight greeting on the social media platform Weverse, which has become a hot topic on Xiaohongshu. Fans are admiring his sweet message and referencing his endorsement deal with the cosmetics brand Laneige, calling him 'the face of Laneige'.

This trend matters for social commerce as it showcases the influence of celebrities on consumer behavior and brand endorsement. Jin's simple goodnight greeting has generated significant engagement and attention for Laneige, demonstrating the power of social media and celebrity partnerships in driving brand awareness and sales.