Google invests ₹10 crore in creator economy and micro-drama startup Rigi, valuation reaches ₹670 crore — Details

Google has invested ₹10 crore in Rigi, a creator economy and micro-drama startup, raising its valuation to ₹670 crore. This investment is a significant move by Google to support the growing creator economy in India.

This investment matters for social commerce as it highlights the increasing importance of creator-led content and micro-dramas in the Indian market. With Google's backing, Rigi is likely to expand its reach and create more engaging content, potentially driving sales and revenue for brands and creators alike.