Google invests ₹10 crore in creator economy and micro-drama startup Rigi, valuation reaches ₹670 crore — Details

Google International has invested ₹10 crore in Rigi, a creator-economy startup based in India, valuing the company at ₹670 crore. This investment gives Google a 1.43% stake in Rigi, which plans to use the funding to expand its free, ad-supported digital content and entertainment offerings.

This investment matters for social commerce as it highlights the growing importance of creator economies and digital content in the industry. Rigi's expansion of its free, ad-supported content could lead to new opportunities for creators and brands to reach their audiences, and Google's investment demonstrates its interest in the social commerce space.