Google invests Rs 10 Crore in Bengaluru-based Creator Economy startup Rigi, valuing the company at Rs 670 crore

Google has invested Rs 10 Crore in Rigi, a Bengaluru-based Creator Economy startup, valuing the company at Rs 670 crore. This investment is a significant move for Google in the Indian startup ecosystem, particularly in the creator economy space.

This investment matters for social commerce as it highlights the growing importance of creator-led commerce and the role of tech giants in supporting this space. With Google's investment, Rigi is likely to expand its offerings and further enable creators to monetize their content, which could have a positive impact on the social commerce landscape in India.