Google, Meta, TikTok sue to block California youth social media law

Google, Meta, and TikTok have filed a lawsuit to block a California law aimed at protecting youth from harmful social media content. The law, which is set to take effect in 2027, would require social media companies to verify the age of their users and provide opt-out options for data collection. The lawsuit argues that the law is unconstitutional and would stifle free speech.

This lawsuit has significant implications for social commerce, as it could impact the way social media platforms collect and use data to target advertisements and promote products. If the law is upheld, social media companies may need to adapt their advertising strategies and find new ways to reach their target audiences, potentially leading to changes in the social commerce landscape.