Google Pay Gets AI Shopping Feature In India: Try Clothes, Find Similar Products With Images

Google Pay has introduced an AI-powered shopping feature in India, allowing users to try clothes virtually and find similar products using images. This feature is expected to enhance the online shopping experience for users in the country.

The introduction of this feature is significant for social commerce as it leverages AI technology to provide personalized product recommendations, making online shopping more engaging and convenient. This development is likely to influence the future of e-commerce in India, with other platforms potentially following suit.