Google Pay gets a new in-app AI shopping experience feature in India

Google Pay has introduced a new in-app AI shopping experience feature in India, allowing users to discover and purchase products seamlessly within the app. This move aims to enhance the overall shopping experience for Google Pay users in the country.

The introduction of this feature is significant for social commerce as it leverages AI to personalize product recommendations, making it easier for users to find and buy products they are interested in. This development has the potential to increase user engagement and drive sales for merchants partnered with Google Pay, ultimately contributing to the growth of social commerce in India.