Google Pay is getting an AI shopping feed in India. But why does a payment app need it?

Google Pay is introducing an AI-powered shopping feed in India, raising questions about why a payment app needs such a feature. The move is seen as an attempt to expand the app's capabilities beyond payments and into the realm of e-commerce.

The integration of an AI shopping feed into Google Pay matters for social commerce as it highlights the growing trend of payments apps evolving into fuller-featured commerce platforms. This development could have significant implications for the way users discover and purchase products online, particularly in India where Google Pay has a substantial user base.