Google Pay is getting an AI shopping feed in India. But why does a payment app need it?

Google Pay is introducing an AI-powered shopping feed in India, which raises questions about the need for such a feature in a payment app. The move is expected to enhance the user experience and provide personalized recommendations to users.

This development matters for social commerce as it indicates a shift towards integrating discovery and payment features, making it easier for users to find and purchase products directly within the app. The use of AI in the shopping feed is likely to improve the overall shopping experience and increase user engagement.