GrubHub can't deliver In-N-Out, but hustlers on Facebook Marketplace will

In the US, people are using Facebook Marketplace to sell In-N-Out food, a popular West Coast burger chain that is not available on food delivery platforms like GrubHub. These individuals, often referred to as hustlers, are taking advantage of the demand for In-N-Out by purchasing the food and reselling it on Facebook Marketplace, highlighting the creative ways people are using social media platforms for commerce.

This phenomenon matters for social commerce as it showcases how social media platforms can facilitate peer-to-peer commerce and create new opportunities for entrepreneurship. The fact that people are willing to pay a premium for In-N-Out food on Facebook Marketplace demonstrates the power of social commerce in meeting consumer demands and creating new market opportunities. As social media platforms continue to evolve, we can expect to see more innovative uses of these platforms for commerce.