From headliners to creator-owned IPs: Rebellion Management's Bobby Talwar, Debayan Deb on India’s next entertainment wave

Rebellion Management's Bobby Talwar and Debayan Deb discuss the future of India's entertainment industry, highlighting the shift towards creator-owned IPs and the importance of headliners in the industry. They emphasize the need for creators to have more control over their content and intellectual properties.

This shift towards creator-owned IPs matters for social commerce as it enables creators to monetize their content and build their own brands, leading to new opportunities for influencer marketing, affiliate commerce, and shoppable links. As the entertainment industry in India continues to evolve, social commerce platforms will play a crucial role in empowering creators and connecting them with their audiences.