How brands joined the Muse trend on Instagram

In India, brands have been leveraging the 'Muse' trend on Instagram to increase their online presence and engage with their target audience. The trend, which involves using a popular song and showcasing a brand's product or service in a creative way, has been adopted by several brands to reach a wider audience and build brand awareness.

The adoption of the 'Muse' trend by brands on Instagram is significant for social commerce as it highlights the importance of creative and engaging content in driving consumer interest and sales. By leveraging popular trends and using social media platforms effectively, brands can increase their online visibility, build brand loyalty, and ultimately drive business growth.