How Creators Make Money: Digital-Native Leaders on What Drives Audiences and Brands in the Attention Economy

Leaders of top digital-native firms discussed the factors driving viewership, fan engagement, and brand deals in the creator economy on the latest episode of Variety's 'Strictly Business' podcast. The discussion included insights from Aaron Doades, senior VP of product management for a prominent company, highlighting the importance of understanding audience behavior and preferences in the attention economy.

The conversation matters for social commerce as it sheds light on the strategies and trends that are shaping the creator economy, including the role of digital-native leaders in funneling viewership and brand partnerships. By understanding these factors, social commerce platforms and brands can better navigate the attention economy and develop effective monetization strategies.