How digital 'supari killers' put a price on getting influencers banned

In India, a new trend has emerged where digital 'supari killers' are putting a price on getting influencers banned from social media platforms. These individuals or groups are being hired to report and harass influencers, with the goal of getting them suspended or banned from platforms. The phenomenon has raised concerns about the impact on social media ecosystems and the livelihoods of influencers who rely on these platforms for their income.

The rise of digital 'supari killers' has significant implications for social commerce, as it highlights the vulnerabilities of social media platforms to manipulation and the potential for influencers to be unfairly targeted. This trend matters for social commerce because it can disrupt the relationships between brands, influencers, and their audiences, ultimately affecting the trust and credibility of social media platforms as a whole.