How are the ÍDOLO Awards prepared? This is what happens behind the scenes of the 'Goya of influencers'

The ÍDOLO Awards, often referred to as the 'Goya of influencers', are back for their fifth edition on December 2, recognizing the work of content creators in different categories. Created by Dulceida in 2021, the event has become a benchmark for the influencer industry and a favorite among digital pop culture lovers.

The return of the ÍDOLO Awards highlights the growing importance of influencer marketing and social commerce in the digital landscape. As content creators continue to shape consumer behavior and preferences, events like the ÍDOLO Awards serve as a celebration of their impact and a reminder of the significant role they play in the creator economy.