How Lickly Used Its Own Audience Research to Reposition Beyond Influencer Marketing

Lickly, a company, used its own audience research to reposition beyond influencer marketing, according to an article by Influencer Marketing Hub. The details of the research and repositioning strategy are not specified, but it marks a shift in the company's approach to social commerce. The news is happening globally, without a specific country or region mentioned.

This shift matters for social commerce as it indicates a potential move away from traditional influencer marketing towards more targeted and research-driven strategies. By leveraging its own audience research, Lickly may be able to create more effective and engaging social commerce experiences, which could have implications for the broader industry. As social commerce continues to evolve, companies like Lickly are likely to play a key role in shaping its future.