How LUMAI uses affiliates to reach the Brazilian's home

Affiliate marketing has become a significant driver of digital retail in Brazil, with orders generated by affiliates on Shopee growing by over 200% in April 2026 compared to the same month in the previous year. The platform's affiliate program has already surpassed 5 million participants, indicating a substantial reach and influence in the Brazilian market.

This growth in affiliate marketing matters for social commerce as it demonstrates the effectiveness of leveraging influencers and content creators to reach consumers directly in their homes. The success of affiliate programs like the one on Shopee underscores the potential for social commerce platforms to expand their customer base and increase sales through targeted, personalized marketing strategies.