How Manu Cit turned her digital influence into a R$ 60 million business

Manu Cit, a digital influencer, has successfully turned her influence into a R$ 60 million business with her supplement brand Guday, which has grown 441% in one year and now has around 90,000 customers. The brand is expected to continue growing, with a focus on expanding sales through TikTok Shop.

Manu Cit's success is an example of how digital influence can be transformed into a successful business, and her brand is now a major player in the supplement market. This highlights the potential of social commerce, particularly through platforms like TikTok, in enabling creators to build and scale their own businesses, and is a significant development in the creator-led commerce space.