How many content creators does Mexico and Latam have on Instagram

A recent inquiry from a brand sparked an investigation into the number of content creators on Instagram in Mexico and Latin America. The brand was interested in the audience from Peru and Colombia for a campaign with creators, highlighting the growing importance of social media influencers in the region.

The discovery that Mexico has the 2nd largest Instagram audience in Latin America, yet has relatively few influencers, has significant implications for social commerce. This gap presents opportunities for brands to partner with emerging creators and tap into the vast Mexican market, potentially driving growth in the region's e-commerce sector.