How many followers do you need on TikTok to get paid? (2026)

A recent article on Hootsuite.com explores the different ways creators can earn money on TikTok, debunking the common myth that 10,000 followers are needed to get paid. The article highlights various ways creators can monetize their presence on the platform, including brand deals, affiliate sales, and TikTok's own Creator Fund.

This news matters for social commerce as it sheds light on the opportunities available to creators on TikTok, beyond just going viral. With the platform's growing user base and increasing focus on e-commerce features, understanding the monetization options available to creators is crucial for brands and marketers looking to leverage TikTok for social commerce.