How many items sold on Viet Nam’s four major e-commerce platforms during Jan-Sept?

According to recent data, the four major e-commerce platforms in Vietnam have reported a significant number of items sold from January to September. This surge in sales indicates a growing trend in the country's e-commerce market, with more consumers turning to online shopping for convenience and accessibility.

The rise in e-commerce sales in Vietnam matters for social commerce as it highlights the increasing importance of online platforms in the retail landscape. As social media continues to play a crucial role in shaping consumer behavior, e-commerce platforms must adapt to the changing needs of their users, incorporating social features and seamless shopping experiences to stay competitive.