How Much Do Game Studios Spend on Influencer Marketing? 2025 Budgets by Studio Size

A recent report from Zorka.agency reveals that game studios spend around 1.3% of their game revenue on influencer marketing, with budgets varying by studio size. For billion-dollar publishers, this translates to approximately $40 million per year, while studios with $100-1000 million in revenue spend around $2.6 million annually.

This trend highlights the growing importance of influencer marketing in the gaming industry, with social commerce playing a significant role in promoting games and products to a targeted audience. As the gaming industry continues to evolve, it's likely that influencer marketing will become an even more crucial component of game studios' marketing strategies.