How Shira Lazar grew social account ‘What’s Trending’ to seven figures in revenue

Shira Lazar, a pioneer in creator-led media brands, has successfully grown her social account 'What's Trending' to seven figures in revenue over the past 15 years. She recognized the potential of creator-led media brands early on and has since built a lucrative business around it.

The success of 'What's Trending' is a significant example of how social commerce can lead to substantial revenue streams. As the industry continues to evolve, Lazar's story highlights the importance of identifying trends and adapting to changes in the social media landscape, making her a notable figure in the realm of social commerce.