How TikTok tutors are giving year 12 students an exam edge

In Australia, a new trend has emerged where TikTok tutors are helping year 12 students prepare for their exams. These tutors are creating and sharing educational content on the platform, providing students with an alternative and engaging way to learn and revise. The tutors are using TikTok's short-form video format to break down complex concepts into bite-sized chunks, making it easier for students to understand and retain the information.

This trend matters for social commerce as it highlights the potential for social media platforms to be used for educational purposes and monetized through advertising, sponsored content, or affiliate marketing. The use of TikTok for tutoring also demonstrates the platform's ability to facilitate discovery commerce, where users can discover new and relevant content, in this case, educational resources. As social commerce continues to evolve, it will be interesting to see how platforms like TikTok can be leveraged for educational purposes and what opportunities this creates for creators and businesses.