How will China’s livestream shopping hosts compete with AI?

In China, the rise of AI technology is poised to disrupt the traditional livelihood of livestream shopping hosts. These hosts have built a massive following and generate significant revenue through their online presence, but the increasing use of AI-powered chatbots and virtual influencers may threaten their dominance.

The competition between human livestream shopping hosts and AI-powered alternatives matters significantly for social commerce, as it may lead to a shift in consumer behavior and preferences. As AI technology improves, it may become more challenging for human hosts to differentiate themselves and maintain their audience engagement, ultimately affecting the social commerce landscape in China.