I binged 100 TikToks in an hour at a movie theater — and had some surprisingly deep feelings about it

Max Zavidow, a New York-based comedian and content creator, screened over 300 of his TikToks at the Cherry Lane Theatre, with the author of the article attending and bingeing 100 TikToks in an hour, having surprisingly deep feelings about the experience.

This event highlights the growing trend of creators leveraging their online presence to engage with their audience in new and innovative ways, including live screenings and interactive experiences, which can have significant implications for social commerce, particularly in the context of creator-led commerce and shoppable video.