'I'm 96 and have 15 million followers': The grannies taking over TikTok

A group of grandmothers, including a 96-year-old with 15 million followers, are taking over TikTok with their entertaining and engaging content. These grannies have become social media sensations, showcasing their daily lives, hobbies, and experiences, and have garnered a massive following on the platform. They are based in the United Kingdom and have become an inspiration to many, breaking stereotypes and proving that age is just a number.

The rise of these granny influencers on TikTok has significant implications for social commerce, as they have the potential to promote products and services to their massive following, leveraging their influence to drive sales and brand awareness. This phenomenon highlights the importance of diversity and inclusivity in social media marketing, and how brands can tap into the power of non-traditional influencers to reach new audiences. As social commerce continues to evolve, the success of these granny influencers will be an interesting case study to watch.