I wasted my life trying to please the Instagram algorithm – I’m so much happier now I've stopped

UKCreator EconomySocial Media BurnoutAlgorithmic DiscoveryCreator WellbeingAmateur Photographer · October 31, 2026 at 2:43 PM

A photographer has expressed relief and happiness after stopping their attempts to appease the Instagram algorithm, realizing the futility of trying to please the ever-changing platform. The decision was made after recognizing the negative impact of constant efforts to maintain a presence on the social media platform.

This decision highlights the mental and emotional toll that social media algorithms can have on creators, and the importance of prioritizing well-being over online presence. For social commerce, this serves as a reminder of the need for platforms to balance algorithmic discovery with creator satisfaction and mental health, to foster a healthier and more sustainable online environment.

The Social Commerce Daily Digest

Yesterday's top 5 stories in your inbox, every morning.